Primates have really big brains relative to their body size if you compare them to other animals, even other mammals. The sheet of cells that forms the outer layer of mammal brains (the neocortex) is greatly enlarged. This neocortex is the newest part of the brain to evolve, and beneath it is a primitive brain similar to a reptile's brain (the medulla). As the center for memory, creative thinking, spatial reasoning, language, and conscious thought, the neocortex is what makes primates smart. A human being has the highest ratio of neocortex to medulla of any animal. Much of primate intelligence comes to play in social and learning behavior. Scientists believe the extreme development of the neocortex may be an adaptation for the advanced cooperation (e.g. for hunting) that takes place in primate societies. Sustained social interactions require that primates remember a lot of information about each other.

Thanks to their ability to produce milk, female mammals are able to feed their offspring for weeks, months, or even years after they are born. This sets the stage for the extended childhoods of many mammal offspring. With food and shelter taken care of (by the mother in most species), a remarkable amount of learning occurs for mammal offspring before they become independent. Elephants tend to their young for as long as 10 years, and humans for longer still. Young mammals may learn about food, shelter, migration routes, social structures, or other keys to survival from their parents. While extended childhoods support learning, they are costly, especially for the female. Lactating females must consume enough calories to feed their offspring and maintain themselves. Offspring that stay around after weaning from their mother's milk may still require protection and food. Human offspring are the most extreme case of investment, with parents usually providing intensive support until age 18 and continuing support beyond.