One of the most striking, yet least diagnostic, features of many minerals is their color. Well-formed mineral crystals span the entire rainbow of tinctures, from red (cinnabar, garnet) to yellow (sulfur), green (malachite), blue (azurite, lazurite), and violet (the amethyst variety of quartz). Minerals containing iron and magnesium are often dark brown or dark green. Impurities, trace amounts of elements that do not normally belong in the mineral, may change the overall color of a crystal. For instance, depending on the trace amounts of impurities it contains, quartz may look colorless (no impurities), light pink (titanium, iron, or manganese), milky white (tiny bubbles of gas or liquid), purple (iron), yellow (iron), or brown (extra silicon). However, multiple minerals may have almost the same color, so scientists must rely on other physical properties to make definite identifications of mineral specimens.

Shiny metals have been associated with beauty and wealth throughout human history. Gold, silver, and copper are three of the few metals that sometimes occur uncombined with other elements in nature, so it was relatively easy for ancient humans to collect them for personal adornment and trading. Copper jewelry emerged about 7,000 years ago, and the Egyptians began to make gold jewelry between 3,000 and 5,000 years ago. In many cultures, people put much of their wealth into their jewelry, both metallic and non-metallic (stones and bones), and used it as currency before the idea of money developed. The first coins appeared in the areas now known as Turkey and Greece about 2,600 years ago. Over the centuries, humans added so-called "base" metals to the gold and silver in coins, whose value became determined by law, not the actual value of the metals in the coin. Today, a U.S. "copper" penny is 97.5 percent zinc with a thin coating of copper; higher-denomination coins have a copper core covered with a copper-nickel alloy.